The Bugle Hut

Brand Design | Website Design | 2024

Brand and website for a new event space in Bugle Hut, Riverland.

THE BRIEF:

To design a brand which pays homage to the history of the building with a fresh, modern update.

The Bugle Hut is a unique blank canvas event space situated in the quaint area of Bugle Hut, east of Loxton. The renovation of the 1917 school has a focus on community by bringing to light the history of the place and in turn, creating a space that welcomes all. The affordability of hiring the space meets the expectations, it is a building in the middle of nowhere, surrounded by paddocks and wildlife, perfect for reconnecting with the outdoors. The revenue from events will be invested back into developing the place, turning it into the perfect event site.

People who value connection to history and place will understand the true meaning behind the newly renovated school. It is a blank canvas place of potential, allowing the place to be freely transformed for many different occasions.

Exploring the logo suite further, the simple line drawing of the building not only pays homage to the history, but gives the client a preview of the building they’re looking at.

The typeface has a friendly and hand drawn feel, perfectly replicating what the building is. A suitable display font is easily visable on signage, the uppercase type supports the charming and welcoming vibe as each letter is the same height, creating predictability.