Riverland Balanced Nutrition
Brand Design | Website Design | 2023
Brand and website for a new health business in Loxton, Riverland.
THE BRIEF:
To design a brand for a new nutrition and dietetics business, ready to take on clients for the first time and offer working solutions.
Nutrition is at the centre of our wellbeing and is one of the most underrated and confusing areas to navigate. Whether you’re trying to lost weight, manage a chronic disease, improve gut health, improve your fertility or navigate early life nutrition, Riverland Balanced Nutrition is a safe space. Everyone’s health and nutrition needs are so different, so the approach by RBN is to empower clients with knowledge and confidence to nourish themselves with food.
RBN aims to break down the stigma and confusion of nutrition, understanding that it comes in many forms with many factors influencing peoples choices. Each and every person can have, and is entitled to, a positive relationship with food and their body.
The logo suite sits entirely on the typefaces and the balance between them both.
The lowercase nature of ‘balanced’ stays away from any unnecessary white space which would otherwise have been created between a capital ‘B’ and ‘A’. The curved serifs in the typeface are a touch of warm and inviting vibe the brand is searching for, all while heavily contrasting the secondary type.
With the secondary text in uppercase, the sand-serif typeface is a sleek and clean aspect to portray the professional side of the brand. Anchored to the left side of the logo, the ‘nutrition’ creates another viewpoint and does not make the logo feel too off centred. The ‘Riverland’ sits perfectly between the ascender of the ‘l’ and ‘d’, portraying the balanced and calm values.
