Our Piece of Pyap
Brand Design | Website Design | 2024
Rebrand for a waterfront accommodation airbnb in Pyap, Riverland.
THE BRIEF:
To create a fresh new logo and brand, one that invites guests to enquire and book their stay at Our Piece of Pyap.
Our Piece of Pyap is a space boasting relaxation and peacefulness via the vast lawn areas and the view of the river, making it a perfect family or friends retreat. The connection between inside and outside is seamless, promoted through the luscious renovation of the house interior and high number of outdoor entertaining spaces.
With a private sand bar, you can connect with nature in more ways than one; fishing, swimming, water sports, or canoeing. Available all year round, Our Piece of Pyap will become a space you never want to leave.
Designing a new brand for Our Piece of Pyap was challenging, in the way to create a brand which depicted a bright, adventurous, relaxing and welcoming vibe to the space and brand. Colour inspiration was drawn from the river, nature, and internal styling choices. In the end, we landed on a brand which supports a river feel, without explicitly depicting it. The elements work cohesively together and the colour palette brings it all together.
Exploring the primary logo further, the house reference pays homage to the reason the businesses exists. Using this also helps consumers understand the business, for those who have never heard of it before.
The two waves represent the river, the main drawcard to this staycation experience. These two waves are replicated in each other logo in the suite, ensuring consistency.
The typeface is one that supports ‘flowey, ‘river’, vibes, but also provides a calm and relaxing feel that the accommodation offers guests.
