Elem Blooms
Brand Design | 2023
Redesign of the brand for a fresh flower business in Renmark, Riverland.
THE BRIEF:
To see the business grow larger through updating the current logo and create a stronger brand that aligns with where the business wants to go.
Elem Blooms is a flower business who takes pride in creating personal connections with clients, all while staying up to date with current industry trends. Packages tailored to each project, the ‘wow’ moment can be created over and over again, creating dreamy spaces that fit with the project vision.
With falling out of love with the previous brand, it was time to step it up, creating a funky, new and exciting brand.
The customised typeface for the logotypes provide that fun and quirky element, but still elegant and exciting. The inclusion of the imperfect flower shape in the secondary logo helps provide reference to the actual products and a standout feature of the brand moving forward.
The logo suite is one with many hidden features. The serif typeface has created barbs across each character, creating unity and repetition, but also contrast, rounding to a trendy, fun and modern logo.
The customised ‘s’, ‘B’, and ‘l’ help continue the flow of the logo, along with creating further flares.
Friendly and compassionate values shine through with the title case of the logo, also providing a sense of calmness between the modern additions.
